Sharing a Calendly booking link without any personal touch can be perceived as impersonal and lacking the human connection that some individuals value. It may give the impression that the sender is prioritizing convenience and efficiency over establishing a personal relationship or understanding the unique needs of the recipient. This can potentially come across as impolite or distant, especially in situations where a more personalized approach is expected.
However, incorporating video alongside the booking link can significantly improve engagement and conversions. Videos add a personal touch by allowing the sender to convey their message in a more dynamic and expressive manner. It provides an opportunity to showcase the sender’s personality, build rapport, and establish trust with the recipient. By using video, the sender can address the recipient directly, share insights, answer common questions, and provide a warm and inviting introduction.
The combination of a personalized video and a booking link allows for a more comprehensive and effective communication strategy. The video can provide context, create a connection, and demonstrate the sender’s expertise or value proposition. It can also guide the recipient through the booking process, highlighting the benefits and addressing any concerns or doubts they may have. This personalized approach not only enhances engagement but also increases the likelihood of conversions as it fosters a stronger sense of trust and relationship between the sender and recipient.
Why you should share a video before you book a meeting?
Video is a powerful tool for communication and engagement. Studies have shown that people are more likely to remember information that they see in a video than information that they read. Additionally, videos can be used to create a more personal connection with customers or prospects. Customers and prospects can watch videos on their own time, and they can also share videos with others. This makes it easy for businesses to reach a wider audience.
Offering the option to book a meeting or instantly call makes it easy for customers or prospects to take the next step. This can help to improve the conversion rate of leads. A study by HubSpot found that businesses that use video marketing see a 54% increase in website traffic. A study by Invesp found that businesses that use video marketing see a 15% increase in sales. According to a study by HubSpot, videos are 50 times more likely to be watched than text-based content.
Sharing a video before booking a meeting offers several compelling reasons:
Videos are an efficient way to convey information, ideas, or presentations. They capture attention quickly and effectively communicate your message. By providing a visual demonstration or walkthrough, videos engage viewers and deliver your content in a concise and engaging manner.
Videos provide a clear and consistent message. Through visual and auditory elements, they reduce the risk of miscommunication or misunderstanding that may arise from written text alone. Viewers can see and hear your tone, expressions, and demonstrations, leading to a better understanding of your offering.
Videos are visually engaging, leveraging graphics, animations, and images to enhance content. Their visual appeal captivates viewers, leaving a lasting impression. This heightened engagement makes it more likely that viewers will remember your message and be motivated to take the next step, such as booking a meeting.
Time-saving for both parties
Sharing a video before booking a meeting allows viewers to gather preliminary information or gain context at their own pace and convenience. Potential clients or partners can self-educate and come to the meeting with a basic understanding, reducing the need for you to spend valuable meeting time on basic explanations. It also saves time for viewers, who can quickly determine if your product or service aligns with their needs before committing to a meeting.
Requiring viewers to watch a video before booking a meeting acts as a screening mechanism. It helps filter out individuals who may not be genuinely interested or fail to meet specific criteria. By implementing this step, you ensure that your meeting time is spent with qualified prospects who have already demonstrated an initial level of interest.
Video Recipient Preferences and Personas
The preference for instant callbacks or scheduling a booking can vary depending on the individual’s circumstances, personality traits, and personal preferences. Here are some general categories of people who may lean towards one option over the other, along with their corresponding personalities:
Impulsive Decision Makers: Some individuals have a spontaneous nature and prefer instant callbacks. They value immediate responses and quick resolution to their inquiries. They may have a sense of urgency or are eager to make a decision. These individuals tend to be proactive, decisive, and prefer a fast-paced approach.
Methodical Planners: On the other hand, there are individuals who prefer scheduling a booking. They like to carefully plan their time and have a structured approach to their tasks. They want to ensure they have dedicated time and attention during the call or appointment. These individuals tend to be organized, detail-oriented, and value preparedness.
Busy Professionals: People with busy schedules, such as professionals or high-level executives, may find it challenging to engage in spontaneous conversations or instant callbacks. They often prefer scheduling a booking to manage their time effectively and avoid disruptions. These individuals value efficiency, professionalism, and prioritize their commitments.
Inquisitive Researchers: Some individuals prefer instant callbacks as they may have multiple questions or require immediate clarification. They want to engage in a real-time conversation to delve deeper into the subject matter. These individuals tend to be curious, analytical, and seek comprehensive information before making decisions.
Tech-Savvy Individuals: People who are comfortable with technology and online interactions may lean towards instant callbacks. They appreciate the convenience and speed of virtual communication, making them more inclined to engage in real-time conversations. These individuals are often adaptable, open to new experiences, and embrace digital solutions.
Effective Video Marketing Strategies
There are several use cases where sharing a video with booking and instant callbacks can be highly beneficial. Here are a few examples:
Sales Representatives: Watch and Learn empowers sales representatives to effortlessly create personalized introduction videos showcasing their products or services. These videos can be easily shared with potential customers, who can conveniently book a meeting right away.
Marketing Managers: Generating leads and driving website traffic becomes seamless with Watch and Learn. Marketing managers can create engaging videos to introduce products or services, leveraging social media and email marketing campaigns to share them. This strategy proves effective in capturing leads and directing traffic to the business’s website.
Customer Success Managers: Enhancing customer satisfaction and retention is simplified through Watch and Learn. Customer success managers can create instructional or support videos to assist customers in maximizing the benefits of products or services. This approach strengthens customer relationships and loyalty.
Recruitment Managers: Opting for a more personable approach, recruitment managers can share videos with potential candidates, along with easy scheduling options. This method enhances the candidate experience, promotes the business’s brand, and facilitates interview coordination.
Getting Started with Video Sharing and Easy Bookings
To get started with video sharing and easy video meeting bookings using Watch and Learn, follow these instructions:
- Sign Up to Watch and Learn: Visit the Watch and Learn website and sign up for an account. Provide the necessary information, create a username and password, and complete the registration process.
- Record a Video under My Videos: After logging in to your Watch and Learn account, navigate to the “My Videos” section. Here, you can upload or record a video to share with your target customers or prospects. Click on the “Record” button to initiate the video recording process.
- Click the Share Icon and Copy Hyperlink: Once your video is ready, locate the “Share” icon or button associated with the video you want to share. It is typically represented by an arrow pointing outward or a chain link symbol. Click on it, and a sharing options menu will appear. Select the option to “Copy Hyperlink” or “Copy Link” from the menu.
- Send the Hyperlink via Emails or Social Media: Open your preferred email client or social media platform to share the video hyperlink with your target customers or prospects. Compose a new email or social media post and paste the copied hyperlink into the content. You can add a personalized message or description to accompany the video, enticing recipients to click and watch.
- Target Customers and Prospects: Determine the audience you wish to reach and select the appropriate recipients for your emails or social media posts. Consider creating targeted mailing lists or using relevant hashtags on social media to ensure your content reaches the right people who are likely to be interested in your video.
- Encourage Engagement: When sharing the video hyperlink, encourage your target customers or prospects to engage with the content. You can include a call-to-action in your email or social media post, inviting them to watch the video, provide feedback, or schedule a video meeting with you.
You can click the link below to see video outreach in action:
Tips for Creating Impactful Videos
To maximize meeting bookings, consider the following tips for creating impactful videos:
Keep it concise: Create short and focused videos that quickly deliver your message.
Clear communication: Use concise and straightforward language to ensure your audience understands the key points.
Showcase benefits: Highlight the unique benefits and value propositions of your product or service.
Visual appeal: Ensure your videos are visually appealing and visually aligned with your brand.
Amplify reach: Share your videos across social media platforms and other relevant online channels to broaden your audience and increase engagement.
Sharing videos for marketing and outreach has become highly relevant in today’s digital landscape. Videos offer visual engagement, convenience, and flexibility for viewers to consume content at their own pace and from any location. They provide an immersive experience, demonstrating products and services effectively, while also fostering emotional connections through storytelling. The shareability and virality of videos on social media platforms enhance their reach and potential impact, while analytics and measurability provide valuable insights for refining marketing strategies. Compared to traditional telephone communication, video marketing offers cost-effectiveness, broader audience reach, and better engagement, making it a preferred choice for businesses in the digital age.
Video sharing enables businesses to effectively demonstrate products, create emotional connections, and benefit from the shareability and analytics provided by digital platforms. As a result, video marketing is gradually taking over traditional telephone communication, offering cost-effective, broader reach, and highly engaging ways to connect with audiences in the digital landscape.
To get started with Video Outreach, whether through instant or scheduled video calls create a Watch and Learn account: